Fortune at Bottom of Pyramid
THE FORTUNE AT THE BOTTOM OF THE PYRAMID ERADICATING POVERTY THROUGH PROFITS C.K. PRAHALAD REVISED AND UPDATED 5TH ANNIVERSARY EDITION WHARTON SCHOOL PUBLISHING 2004/2010 Back cover: An Idea Can Change the World v How to serve the world’s poorest people and make a profit v New strategies and tactics for building winning businesses in …