Long-Term Growth Through Customer Focus Part 1
BEYOND THE FAMILIAR LONG-TERM GROWTH THROUGH CUSTOMER FOCUS AND INNOVATION PATRICK BARWISE AND SEÁN MEEHAN JOSSEY-BASS www.josseybass.com 2012 PART 1 Front cover Beyond The Familiar offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer …