Long-term Growth Through Customer Focus Part 2
BEYOND THE FAMILIAR LONG-TERM GROWTH THROUGH CUSTOMER FOCUS AND INNOVATION PATRICK BARWISE AND SEÁN MEEHAN JOSSEY-BASS www.josseybass.com 2012 PART 2 Chapter One: What Every CEO Wants Every CEO wants sustained, profitable, organic growth. Even firms that grow mainly by acquisition – with its high failure rate – usually need to show that they can …